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Our SEO Methodology
Keyword Research is the starting point of almost all of our campaigns. Our methodology here is designed to find high volume (popularity), low competition keywords, that also are highly relevant to website and highest possible conversion potential.
Building Backlinks is at the core of our day to day campaigns, we have daily manual setup, monitoring and management. Used for building broad and balanced mix of backlinks including social bookmarking, nofollow and dofollow backlinks, social media, Web 2.0 properties, RSS Feeds, press release distribution, article marketing, immediate indexing, forum profiles and video distribution.
Each campaign creates both tier 1 and tier 2 backlinks and is custom designed for client, based upon age of domain, previous SEO efforts, existing back link history, existing competition and industry trends.
Article Marketing (We have proprietary list of approx. 7000 article directories available for submission, w/typical 60% - 70% acceptance rate) used for new websites, small websites, small local websites, one-time or occasional boosts in back links. We drip article submissions to ensure natural looking, white hat backlink building as a result of article submissions. We use article marketing as a foundation for some campaigns and as a minor component for other campaigns. Each SEO campaign is custom designed for each client.
Manual Blog Commenting We find unique lists of relevant niche blogs and/or local blogs, and make intelligent, non-spammy appearing comments, semi-manually.
High PR and .edu and .gov backlinks We create high PR backlinks and .edu and .gov backlinks custom semi-manually created, as needed to balance out back link architecture.
Local SEO
There are many different type of Local SEO scenarios we perform SEO campaigns for, they may include:
1. One physical location, customers come to that location and customers are served within a certain mile radius of that location.
2. One physical location, products and/or services are delivered to customers within a 5 - 20 mile radius of that location.
3. One physical location, products and/or services are delivered to customers within a larger radius than 5 - 20 miles or a specific region, state, etc.
4. One physical location and products and/or services are delivered to specific regions but cannot be defined accurately by using a radius, and must be defined by zip codes, city names or regional names.
5. More than one physical location with criteria from above samples.
For some Local SEO campaigns, we create, edit and/or enhance clients Google Places listings or create backlink campaign for localized keywords.
PageInvasion
We created this software originally for our purposes and use in house for clients. It was released to the public in December 2010. This Local SEO software is very effective for regional and or more specific geographical needs. For more information please visit: http://www.pageinvasion.com
Monitoring and Tracking
Backlinks are monitored using Majestic SEO
(http://www.majesticseo.com)
Keyword ranking is monitored by MySEOTool.com
(http://www.myseotool.com)
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